medical classic

Application on hospital marketing in hospital operation;

服务营销概念在医院经营中的重要性与实际应用分析

Hospital marketing was one of the most important part of hospital operation management.

医疗改革带来了市场格局的新变化,服务营销是开放的市场竞争的必然产物,也是现代医院经营管理中必不可少的组成部分。

The author put forward viewpoints on definition of hospital operation management, behavior of hospital operation, relationship and discrimination between operation and management to help the hospital decision-maker and manager finding their positions accurately and adapting the market perfectly while competition in medical market becomes more and more fiercely.

在医疗市场竞争日趋激烈的情况下 ,为了使医院经营决策者与管理者能够在市场竞争中准确找到自己的位置 ,更好地适应市场 ,不断提高自身的社会效益、技术效益和经济效益。

The author believes that it is advisable to read lots of classical works of Chinese medicine so as to use them and inherit them.

作者认为要多读经典,用好经典,坚持以继承为基础,在继承中求发展,在实践中再创新,学习中医经典是掌握中医仁术的必由之路,而对经典领悟能力的提高,又需要在临床实践中不断探索和思考。

The Effect of Reforms of the Pricing System for Medical Treatments on Hospital Management;

医疗价格体制改革对医院经营的影响

Influences of Universal Coverage on Hospital Operation

“全民医保”对医院经营的影响和对策

Hospital Management Analytic Methods and the Impacts on Hospital Management and Decision-making;

医院经营分析方法及其对医院经营管理与决策的作用

The Investigation on the Management Status in 229 Hospitals in Hunan Province;

湖南省229家医院经营状况的分析

Practical Analyses on Innovation of Management & Operation in Wujin People s Hospital;

武进人民医院经营管理创新实证分析

Operating Environment Analysis & Competitive Strategy of LD Hospital in LanZhou;

兰州LD医院经营环境分析与竞争策略

Facing bravely market challenges and improving hospital operation and management;

直面市场挑战 改善医院经营管理

The diagnosis and treatment for hospital management;

医院经营现状诊断和治疗方案的研究

Effective Choice of Modern Hospital Management and Innovation

现代医院经营管理与创新的有效选择

Socialist Market-oriented Economt And the Strategical Management of Hospital Administration

社会主义市场经济与医院经营战略管理

Analysis of the situation of economic operation in hospital under the current operating health and economic policy

现行卫生经济政策下医院经营状况分析

Preliminary Consideration of Operation s Way of Thinking for Hospitals Affiliated to Medical University and College;

新形势下高等医学院校附属医院经营思路的初步探索

Study on Managemental Strategies of HN Hospital under Hygienic System Reform;

卫生体制改革条件下HN医院经营策略研究

Study on Early-warning System of Financial Risk in Hospital Liability Manament;

医院负债经营财务风险监测预警研究

H Hospotal--Probing and Practice Of Business Ethics;

《案例》：H医院——经营伦理的探索与实践

Construction of hospital experiential marketing model under experiential economy;

体验经济下医院体验营销模型的构建

The “View of Justice and Interests” of Confucius and the Way of Hospital s Management;

孔子的“义利观”与医院的经营之道

On Definition of Operator Subject of Public Non-profitable Hospitals

试论公立非营利性医院的经营者主体资格